Plussimple — Insurance Software Platform
CREA Assicurazioni became Plussimple, but our responsibilities at Loa212 stayed the same: keep their digital presence sharp for independent insurance brokers. We refreshed every touchpoint while ensuring the migration to the new brand felt seamless for existing users.
Landing Page & Brand Refresh
We modernized the landing page to carry Plussimple's new voice, tone, and visual identity. The redesigned experience clearly communicates their value proposition while highlighting the broker-first product story.
Mailing List Funnel
To support the rebrand rollout, we wired a mailing list pipeline that keeps stakeholders informed about new modules, compliance updates, and product launches. The funnel feeds directly into their CRM to keep sales conversations alive.
CMS-Driven Content
Their marketing team needed autonomy, so we integrated a CMS that mirrors their editorial workflow. New pages, brochures, and partner updates publish in minutes without touching code.
Product Demo Scheduling
We streamlined demo bookings with a self-serve calendar. Prospects can secure a demo slot instantly, and the ops team receives the relevant context through internal tooling hooks we built.
Application Redesign & Rebuild
The rebrand was also an opportunity to rework the broker-facing application.
Signup & Onboarding
We tightened onboarding with clearer progressive disclosure, better validation, and contextual education so brokers can activate faster.
Payment & Revenue Operations
We rebuilt their payment stack with safer integrations, automated reconciliation, and an admin view for managing subscriptions and invoices.
Whitelabel Payment Option
Enterprise brokers can now embed a white-labeled checkout that feels native to their brand, while Plussimple keeps the controls and compliance guardrails.
Core Experience Modernization
The entire product UI went through a redesign pass to match the new identity and improve usability. Brokers now navigate a faster application with a consistent component language and improved accessibility.
Plussimple's acquisition journey kept the original project scope intact—we continue to iterate with their team to ensure the platform scales with their growing client roster.